„Enactus” is an acronym formed of the words Enterpreneurial, Action and Us. The new name shall indicate the main program assumptions.
Entrepreneurial – having the perspective to see an opportunity and talent to create value from that opportunity
Action – the willingness to do something and the commitment to see it through even when the outcome is not guaranteed
Us – a collection of people who see themselves connected in some important way; individuals that are part of a greater whole.
Our organization was created almost 40 years ago—long before concepts like micro-loans and social enterprises even existed—in order to prove the transformative power the entrepreneurial spirit can have in people’s lives. – said Alvin Rohrs, Enactus’ CEO. – We needed a name that reflected that uniqueness. Something that captured the entrepreneurial spirit that fuels everything we do.
The change of a name and a logotype is not combined with any program assumptions changes. Enactus is an international network, which connects business and academic environments in their common actions for local societies. However, the rebranding is a significant step in a dynamic program development. Enactus organizers will strive to create possibilities for all involved students, to make them gain even better experience and to become even more familiar with Corporate Social Responsibility.